Luke and Tom Stoltman, the world’s strongest brothers, today called on everyone in Scotland to reduce their water consumption and appreciate that “Water is Always Worth Saving” at any time of year, no matter the weather.
In the middle of busy Buchanan Street in Glasgow city centre, the brothers from Invergordon in Easter Ross lifted the equivalent of the average Scottish daily consumption of 180 litres of water per person per day – about the same as two full baths of water.
The demonstration was designed to show just how much water we use, and how heavy that volume is in real terms, while encouraging people to think differently about the value of water. It took place during the International Water Association (IWA) World Water Congress & Exhibition fringe programme in Glasgow and supported Scottish Water’s ‘Water Is Always Worth Saving’ campaign - connecting some of the big themes being discussed by global water experts at the conference with everyday life in Scotland.
Statistics on domestic water usage in Europe show that Scotland is above many other countries in terms of its water usage per person per day.
Luke Stoltman said:
“The equivalent of 180 litres of water is 180kg and that takes some lifting. “We want to reduce what we use to nearer the levels of other countries and we would encourage everyone, young and old, across the country, to think carefully about reducing their daily water use a little to bring us in line with other European countries. “We are even a long way behind our neighbours England and Ireland, so come on Scotland let’s do better!”
Tom Stoltman said:
“We learnt a few things ourselves today. Little things that we can all do like turning off the tap when brushing your teeth, taking a few minutes off your shower and only flushing the loo when you need to – all these things will help the country save water.”
Dan Gilmore, Scottish Water’s Campaigns and Marketing Manager, added:
“Water is easy to take for granted but producing high-quality drinking water every day requires significant infrastructure, expertise and energy, meaning water has both an environmental and financial cost. “Small changes, adopted by lots of people, can make a big difference to water demand.”

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